Motivational Management

Take your leadership to the next level by motivating your employees for their reasons, not just yours.

As a leader, you know that motivating your team can feel like an uphill battle. Incentive programs fail, communication breaks down, and productivity stalls. The truth is, most traditional management approaches don’t address the core issue: understanding what truly drives each individual on your team.

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With Motivational Management: The Sandler Way by Mike Crandall, you’ll learn how to create a management approach that taps into the unique motivations of your team members. This powerful methodology shows you how to rebuild your incentive programs and implement strategies that inspire action—ultimately driving better performance and satisfaction.

How This Book Helps

Proven Methods

Grounded in the Sandler Selling System, this approach has transformed organizations by focusing on individual strengths and motivations.

Actionable Insights

You'll gain practical tools to understand why past programs have failed and how to create a management style that fosters real engagement.

Sustainable Results

Implement changes that not only boost morale but also improve productivity, helping your team reach its full potential.

About The Author

Mike Crandall

Mike Crandall is a renowned author, speaker, and business consultant who specializes in sales, leadership, and motivational management. With decades of experience, he is the owner and principal of a Sandler office in Oklahoma City, where he helps businesses and individuals implement professional development strategies.

Crandall focuses on leadership techniques that emphasize understanding the unique motivations of team members to drive performance and engagement.

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A proven road map for success that every organization needs.

Mike Ketcherside, VP, Sales, MTM REcognition